Designing for simplicity
I'm a product designer who loves getting close to customers, digging into real problems, and exploring solutions from first principles.
With 4+ years designing complex B2B and B2B2C products end-to-end, I believe the best design comes from genuinely understanding the people you're designing for.
Outside of work I'm drawn to anything creative: film, food, art and books, and I think that curiosity feeds directly into how I approach design.
Core Skills
Research & Strategy
User Research | Competitive Analysis | information architecture | User Journeys | Usability Testing | A/B Testing | Analytics
Design & Prototyping
Wireframing | UI Design | Interaction Design | Prototyping | Design Systems | Responsive Design | Accessibility (WCAG) |
AI & Emerging Tech
AI-Assisted Design | Prompt Engineering for Design | Generative Design Tools | Automated Testing | Predictive UX | Personalization Algorithms
Collaboration
Workshops | Stakeholder Management | Agile/Scrum | Design QA | Dev Handoff | Cross-functional Leadership